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Elevate your online customer experience with digital Smiley feedback

Smiley Digital™ is an online customer feedback tool. It is the digital companion to our physical Smiley Touch and Smiley Terminal kiosks, providing a seamless way to track and improve the customer experience in your online and in-location touchpoints.

It’s not just an online survey – it’s connecting physical and digital  

Over 73% of consumers use multiple channels during their buying journey, and companies that prioritize omnichannel customer engagement retain up to 90% of their customers.  

Ensuring that your digital and physical experiences are aligned is crucial. Gain a 360º view of your brand experience by measuring customer sentiment across all touch points of your business by incorporating our online Smiley Digital alongside our in-location customer feedback tools Smiley Touch and Smiley Terminal. 

Smiley Digital Demo

HappyOrNot Smiley Digital across all digital channels

Cover all channels with our Smiley Digital customer feedback software

Ensuring a consistent customer experience across channels requires the ability to identify differences in service levels both online and in-location.  

Deliver your customers the same great brand experience no matter where they choose to do business with you.  The diversity and ease of use of our Smiley Digital enables you to cover your full range of digital channels, from emails, to web pages, chat, SMS, and more! 

Get a complete view of your customer experience 


Measure your customer satisfaction KPIs both on-site and online with the same tool, methods, and reporting platform,

All touch points covered

Collect feedback no matter where your customers interact with you: website, newsletters, emails, in-location and more! 

Highest engagement  

Our familiar Smiley feedback buttons deliver continuous, in-moment feedback at volume that you can act on. 


Consistent experience 

Connect your physical and digital CX measurement to deliver a seamless customer journey and brand experience.

Comes with Analytics

Smiley Digital includes our easy-to-use Analytics software that gives you an instant overview of your service performance and the ability to dig deeper into the insights across your digital and physical touchpoints. 

Get a continuous learning flow on your performance that your team can easily follow and apply with relevant questions that will turn your business into your client’s number one destination. 

Full-coverage digital feedback

Keep your customers coming back by ensuring they get the same great experience along their online journey, from awareness to purchase and even post-transaction.   

Our range of digital survey tools provide your business with full-coverage feedback options that enable you to capture customer feedback at every touchpoint. Quickly identify gaps in service along their path and make fast improvements to boost satisfaction, loyalty, and repeat purchases.   

Our Smiley Digital variants include Pop-up for single-use cases such as eCommerce and ‘Thank you’ pages, Embed for web pages or emails, and Solo for physical environments as a QR code or digitally as a URL.

Try our Smileys out!

Are you wondering how they work and what they can do for your business? Take them for a test drive and witness their impact. Our Smileys are just the beginning. With HappyOrNot, you can access a comprehensive suite of tools and features to elevate your customer experience.

Get started

HappyOrNot provides customer feedback insights as a service based on subscription. We offer value-based expertise and consultancy to ensure you get the right solution fit for your unique needs. Collect high-volume, relevant feedback and make data-driven decisions!

Book a demo today


Transform your business with real-time customer insights.

Frequently Asked Questions