The importance of customer satisfaction is also not limited to just physical locations and face-to-face interaction with customers. When more and more companies are serving their customers online, measuring customer satisfaction in online environments is all the more important.
Unfortunately, getting reliable information about customer satisfaction is not an easy task. Maybe the customer does not have the time or just isn’t interested in giving feedback. Or perhaps the customer thinks that giving feedback about their experience is a boring and time-consuming process. However, with the right tools and methods, measuring customer satisfaction is possible in a fun and engaging manner.