Skip to content

The pioneers of customer feedback

Giving and understanding feedback shouldn’t be hard. Our mission is to help companies engage with their customers through the simple press of a Smiley button.

Man pressing a smiley button

Every experience should end with a Smile

We know that better experiences can be created when people are being heard and their voices are used to create change. We help drive that change by enabling businesses to keep their fingers on the pulse of their customers’ experiences through instant, honest, and quality feedback.

Making the world a happier place since 2009

We feel strongly that we succeed only when our customers do. That’s why partnering with HappyOrNot isn’t just being our customer – it’s being part of our Happy Family.


brands that love us
We’re proud to enable the building of strong, lasting relationships between people and brands through feedback


countries covered with Smileys
Near and far, our Smileys can be found capturing the voice of customers in organizations all over the world

1.5 billion

voices we’ve shared
Growing daily by the millions, the feedback data we collect helps companies create better customer experiences

HappyOrNot Management team


Miika Mäkitalo


Tim Waterton


Elina Pahta-Erma


Heikki Väänänen

Founder, EVP Growth

Julia Alekseeva

Marketing Director​

Mauno Pasanen

VP of Product

Man smiling

Join the Happy Family!

We are an international SaaS company conquering the world by helping companies create better experiences and making customers happier. What are you waiting for? Check out our open positions and join our team of CX professionals!

Never miss a thing

Subscribe to our newsletter and get the latest customer experience tips, eBooks, and webinars straight to your inbox.