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Elevate your department store experience with HappyOrNot

Optimize your department store to keep a relevant and sufficient product selection that caters to even more customers and stay one step ahead of the service offered by specialty stores.

retail employee serving customer in store

Streamline your department store’s operations with HappyOrNot

The HappyOrNot solution is designed to make it easy for department stores to collect instant feedback and make data-driven decisions to help customers find the right products and navigate the store more smoothly for an increased lifetime value.

How It Works


Set up

Place the Smiley feedback terminals throughout your store. It's easy and only takes a few minutes to assemble



Customers let you know what they think about their shopping experience in real-time using an intuitive smiley face system



Customer feedback data is automatically connected to time, place, and reason to uncover valuable insights



Share, engage, and act on the insights with your team to optimize operations, improve customer satisfaction, and increase loyalty.

Why collecting feedback is essential for department stores


Department stores rely heavily on customer satisfaction to drive sales and revenue. Collecting customer feedback provides insights into what products are popular, what areas of the store need improvement, and how to better serve customers. Here are some key benefits of collecting feedback for department stores:

  • Understand what products are in demand and optimize inventory to ensure the right products are in stock at the right time
  • Build strong relationships with customers and increase their lifetime value by listening to feedback and implementing changes
  • Enhance the overall experience by improving staff interaction and service levels through additional training or support
  • Increase the likelihood of customers making additional purchases, leading to increased revenue and profitability

The perfect feedback solution for your department store

Capture instant customer feedback effortlessly with our cutting-edge Smiley face feedback devices. Whatever your business’s unique needs, our wide range of Smiley products have a perfect match for you to optimize feedback collection.

Retailer success stories with HappyOrNot

Don’t just take our word for it. See what our happy clients have to say about using HappyOrNot to bring more alignment between customer needs and store operations to drive growth based on real-life information.

Kenneth G. Sørensen

Operations and Business Development Manager,
XXL Sports & Outdoor

“HappyOrNot gives us the unique ability to consistently measure customer satisfaction at a completely elevated and statistically significant level than ever before.” 
Kevin Dier

Vice President of Business Development,
Johnstone Supply

“Timeliness of the customer feedback is a key success factor for us. While we previously relied on phone calls to customers days or even weeks after their visit, HappyOrNot enables Johnstone Supply customers to share their feedback at the exact moment of their experience, making it more relevant and reliable.”
Tommi Kortman

eCommerce Manager,
Gigantti (Elkjøp Finland)

“Direct customer feedback is crucial because the user knows best. It’s great to have this connection with our customers also in the online world with Smiley Digital, even if we don’t get to meet them face to face.”
Joe Ruhoff

Director of Retail Operations,
Nectar Cannabis

“Improving our scheduling has had a positive impact to our bottom line. There is a direct correlation between our customer feedback scores and sales.”
Geoff Given

Chief Operating Officer,
Good 2 Go stores

“If someone is truly having either a great experience or bad experience at one of our stores, we’re finding that they’re using the opportunity of the HappyOrNot platform to let us know. It’s a great way for us to get real and accurate feedback from our customers without us physically standing across from them and asking.”  

Ready to take your department store to the next level?

With our powerful feedback solution, you can optimize your product selection, empower your employees, and increase customer satisfaction and loyalty while aligning your service and experience across all departments.

Get Started