Unfortunately, it can sometimes be difficult to get honest feedback. It could be that the platform for giving feedback is missing or that the customers are intimidated to give truly honest feedback. Another problem is that we sometimes receive feedback only when something is not working or there is a problem. Just like constructive criticism, positive feedback and well-deserved compliments are just as valuable for learning and development.
We may at times ignore positive feedback by doing nothing with it. However, whereas negative feedback and constructive criticism tell us what should be improved, positive feedback is a good indicator of the things we are doing well at the moment. There is no use in collecting feedback, both positive and negative, if we just forget about it and do not use it to improve.