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Boost your in-store grocery experience & revenue with HappyOrNot

Improve your grocery store’s customer satisfaction and loyalty to attract more customers and keep them coming back for more with our simple and intuitive system for collecting customer feedback.


Smiley Terminal grocery store

The importance of collecting feedback for grocery stores

Grocery stores benefit from feedback tools that are quick and easy for customers to use, such as HappyOrNot’s Smiley terminals. These tools capture customer sentiment instantly, providing valuable insights into the overall customer experience. By utilizing these insights, grocery and supermarket stores can:

  • Get a deep understanding of the experience across departments and sections
  • Understand differences in performance across stores and level up to boost revenue
  • Discover your customers’ needs and what they are missing in store
  • Identify gaps in service so you can fix them through training programs

How HappyOrNot improves grocery shopping experience

HappyOrNot Smileys can be easily implemented in your grocery store or supermarket. Our solution is designed to be simple and intuitive, and we offer support and onboarding services to help you get the most out of every piece of data you collect from your customers.


How It Works


Set up

Install the Smiley feedback terminals throughout your store. It's easy and only takes a few minutes to assemble.



Customers provide instant feedback on their grocery and supermarket experience with a touch of a button.



Customer feedback data is automatically connected to time, place, and reason to uncover valuable insights.



Insightful analytics help you understand feedback, find solutions to problems, and optimize staffing and service.

Smiley Terminal mini grocery store customer loyalty

Increase customer loyalty and spend with HappyOrNot’s instant feedback system

Customer feedback is essential for grocery store operations. High foot traffic and large basket sizes, coupled with limited dwell time and staff availability, mean understanding customer needs and preferences in real-time is crucial for making informed decisions. By collecting feedback, you can:

  • Gauge how product offerings and availability impact customer satisfaction
  • Identify bottlenecks and optimize resources to enhance service
  • Address issues promptly to ensure a positive customer experience
  • Empower your team to resolve problems and deliver excellent service

Track and improve customer service with data

The single Analytics dashboard provides grocery store retailers with instant feedback data, enabling you to optimize staffing, merchandize, and service for your busy shoppers.  

Our real-time collaboration empowers you and your team to stay connected and act quickly when issues happen. Automatic reports make it easy to share results with staff to make immediate fixes, promote good practices, improve the shopping experience, and verify customer satisfaction.  

HappyOrNot’s managed services is also available to support grocery store retailers in managing the solution, interpreting results, and educating the team to enhance the overall experience. 


The HappyOrNot solution improves grocery stores worldwide

Our solution has helped grocery stores and supermarkets worldwide improve customer satisfaction and loyalty. Here’s what some of our grocery store clients have to say.

Susan Connolly

Sales Director,

The Pandemic vs. Customer Experience – Our Customers’ Stories In this series of articles, we interviewed customers around the globe by asking four key questions related how they see Customer Experience developing in their industries in this “Next Normal”.
Geoff Given

Chief Operating Officer,
Good 2 Go stores

“If someone is truly having either a great experience or bad experience at one of our stores, we’re finding that they’re using the opportunity of the HappyOrNot platform to let us know. It’s a great way for us to get real and accurate feedback from our customers without us physically standing across from them and asking.”  
Kenneth G. Sørensen

Operations and Business Development Manager,
XXL Sports & Outdoor

“HappyOrNot gives us the unique ability to consistently measure customer satisfaction at a completely elevated and statistically significant level than ever before.” 
Kevin Dier

Vice President of Business Development,
Johnstone Supply

“Timeliness of the customer feedback is a key success factor for us. While we previously relied on phone calls to customers days or even weeks after their visit, HappyOrNot enables Johnstone Supply customers to share their feedback at the exact moment of their experience, making it more relevant and reliable.”

The perfect feedback solution for your grocery stores

Capture instant customer feedback effortlessly with our cutting-edge Smiley face feedback devices. Whatever your business’s unique needs, our wide range of Smiley products have a perfect match for you to optimize feedback collection.

Try HappyOrNot in
your store today

Try our intuitive feedback terminals and insightful analytics to better understand your customers’ needs and preferences and keep them coming back for more.

Get Started