HappyOrNot data is anonymous to make sure the person giving feedback can give their opinion freely.
HappyOrNot Smiley Touch and Smiley Digital offer the users a possibility to leave their contact details in case they would like to be contacted. This is totally voluntary for the user, so the main rule of data being anonymous applies.
Additionally, we can also connect feedback with demographic data so that you can view feedback data, highlights, pain points, etc. by different target audiences. When someone gives feedback on a Smiley Touch, it detects the age group and gender of the person giving feedback. You can then view feedback in your HappyOrNot data screened by your chosen demography.
Identification of any individual person is not possible, rather, the data is captured from a 128-dimensional vector. No photos are ever stored anywhere, nor seen by human eyes, nor is it possible to recover or restore an identifiable image from the vector. See how it works