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Customer feedback data

HappyOrNot Analytics

Base your decisions on data. Stop the guesswork and use data to drive action where it counts most.

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Turn customer feedback into clear, actionable insights 

HappyOrNot’s proprietary Analytics software goes beyond simple charts and graphs – it transforms real-time customer feedback into powerful insights you can act on. Our AI-driven open feedback analysis automatically categorizes and summarizes written responses, cutting through the noise to highlight what matters most. 

With our uniquely trained feedback model, you get instant, unbiased visibility into customer sentiment, trends, and root causes, all tied to specific times and locations. No manual analysis needed. Just reliable, easy-to-understand insights that help you improve experiences, drive loyalty, and make data-backed decisions with confidence. 

Compare

Examine your performance by hour, day, week, month, location, and more.

Analyze

Identify main highlights and pain points in your service as they happen.

Learn

Know your customers and understand why they do, or do not, choose you.

Share

Collaborate in real-time and share results to empower and engage your team.

Analytics is the powerhouse behind our Smileys

No matter which Smiley product is right for your business, our Analytics software is always part of the complete solution package. Curious to learn more about our Smileys? Check the links below!

Smiley Touch

When you want to discover the ‘why’ behind the ‘what’ and ‘when’ of your customer feedback

Smiley Digital

When you want to ensure you deliver the same service levels across all channels

Smiley Terminal

When you want quick and easy feedback on whether your customers are happy or not

Get started

HappyOrNot provides customer feedback insights as a service based on subscription. We offer value-based expertise and consultancy to ensure you get the right solution fit for your unique needs. Collect high-volume, relevant feedback and make data-driven decisions!

Essentials – Quick pulse of customer feedback

Essentials is our basic package to measure customer satisfaction in high-traffic locations. It provides:

  • Continuous high-volume feedback
  • Instant pulse of customer satisfaction
  • Trending data on service performance

Product type: Smiley Terminal

Get Essentials

Professional – Full insights on customer experience

Most popular!

Professional is our premium package that unlocks the full insights of the customer experience. It provides:

  • In-depth insight into your customers and their behaviors
  • High-volume feedback combined with rich data
  • Real-time collaboration & alerts

Product types: Smiley Touch and Smiley Digital

Go Professional

Managed – Professional package + services top-up

Our Managed package includes everything from our Professional package plus the value-added services of an assigned team of experts.

  • Keep up with changing business needs
  • Hassle-free account maintenance
  • Easily scale as you grow
Take Managed

Book a demo today

 

Transform your business with real-time customer insights.

Book a Demo

Hear from our customers

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Big food manufacturer boosts colleague satisfaction 34.5% with real-time feedback

"Introducing HappyOrNot has helped us build real trust. Colleagues feel they have a safe, consistent space to share how they’re feeling, and more importantly, they see that their feedback leads to action."

Armelle Owen-Navet
People Experience Partner,
Natures Way Foods
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Greensville County Public Schools boosts meal satisfaction by 64% with real-time feedback

“HappyOrNot has made a difference by helping us improve meals and service based on real student input. We can quickly see what’s working and what needs adjustment. As a result, students feel more involved and enjoy knowing their feedback leads to changes they can see.”

MaRendia Garner
Food and Nutrition Director,
Greensville County Public Schools
Read More
MacQuarries Pharmasave boosts satisfaction and service consistency with real-time feedback

"With HappyOrNot, just from the specific feedback in the comments and the trends we can get from the data, we can adjust our staffing, and know where the pain points are."

MacQuarries Pharmasave
Charles MacQuarrie
Owner,
MacQuarries Pharmasave
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Building a better community in Sun ‘n Lake with real-time feedback

"When we chose HappyOrNot, we were trying to solve our residents' issues. We wanted to look into what things we were doing great and what things we were doing badly. Since we’ve had HappyOrNot, we were able to solve a lot of those issues."

Jamal Baskin
Director of Community Development,
Sun 'n Lake Improvement District
Read More
Lidl Finland collects 13 million insights in one year, driving customer satisfaction to new heights

"HappyOrNot results, together with other customer feedback and data, ensure that we learn from our customers by listening to them."

Rosa Kurjenmäki
Junior Consultant – Sales,
Lidl Finland
Read More
APS Bank boosts customer satisfaction score by 3 points with real-time feedback

Learn how APS Bank delivers consistent, high-quality customer experiences across all branches with HappyOrNot's real-time feedback solution.

APS bank logo
Scott Lee Holloway
Head of Customer Experience,
APS Bank
Read More

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