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HappyOrNot in Retail

Learn when, where and why your customers are unhappy, optimize your operations and increase revenue.

Keep your customers coming back for more

HappyOrNot helps you capture the painpoints of all your customers, including non-buyers. A constant flow of data allows you to identify reliable patterns, not just individual observations. Use our data to continuously improve and stay ahead of the competition.

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Unhappy woman at a grocery store.

Why customer experience matters

It’s critical to measure customer satisfaction, as 50% of customers will switch to a competitor after just one bad experience. The competition is no longer about price or product – customer experience is the number one differentiator between brands.


Customer-centric companies are 60% more profitable than others

Deloitte, 2016


of buyers are willing to pay more for great customer experience

PwC, 2018


of buyers have made impulse purchases after a great experience

Segment, 2017

Reduce unhappy customers by 20%* in the first year

Approachable, anonymous and easy-to-use, our Smileys are designed to get maximum feedback in all physical and digital experience points. Our retail customers have been able to

  • Identify and improve pain points such as waiting times, product availability and customer service
  • Manage incidents as they occur
  • Engage staff with measurable goals and drive healthy competition between teams
  • Empower leadership to make data-driven decisions about customer experience

*an average based on historical data from our retail clients

Retail success stories

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Transform your business with real-time customer insights.