What is the best way to collect customer feedback?
Although it might not seem like a big deal, what you use to capture people’s feedback and the elements used in a survey scale do matter. The problem is that people interpret things differently due to many different factors. Numerical values are a common way of collecting customer feedback. However, you may have different results if you use numerical values instead of words describing the customer experience.
For example, culture plays a big role in what someone might consider being a number 4 on a 1 to 10 smiley face rating scale. Similarly, when describing something with words, what is ‘quite good’ for one person can be ‘great’ for someone else. Here’s where smiley faces come in.
Where can smiley faces be used?
Smiley faces are a great way to gather information about customers’ level of satisfaction and improve the experience to get them coming back. Getting the right type of feedback on customer experience can also help employees improve.
The smiley face rating system can gather information about the user experience in different contexts.
A positive user experience is crucial for retail companies. Happy customers will come back and are ready to pay more for a good experience at a retail location. On the other hand, this is true for other retail stores as well: customers unsatisfied with their experience can choose your competitor instead. Retail services can use the smiley rating in their physical locations and online.
The importance of trust between a patient and their healthcare provider cannot be understated. No matter the kind of healthcare provider, knowing what clients think and feel about the service and quality of care they get has excellent value.
Good service and customer experience equal loyal and happy customers. Customer feedback is at the heart of improving services. Whether it’s a restaurant serving food, a cleaning service, a hairdresser, or any other service, keeping customers happy keeps them coming back. By rating a service, customers can provide valuable information that can then be used to improve the service.