Although it might not seem like a big deal, what you use to capture people’s feedback and the elements used in a survey scale do matter. For example, numerical values are a very common way of collecting customer feedback. However, you may end up with very different results if you decide to use numerical values as opposed to words that describe the customer’s experience. The problem is that people interpret things differently due to many different factors.
For example, culture plays a big role in what someone might consider being a number 4 on a 1 to 10 scale. Similarly, when describing something with words, what is ‘quite good’ for one person can be ‘great’ for someone else. Here’s where smiley faces come in.
Where can smiley faces be used?
Smiley faces are a great way to gather information about customers’ level of satisfaction and improve the experience to get them coming back. Getting the right type of feedback on customer experience can help employees improve as well.
The smiley face rating system can be used to gather information about the user experience in different contexts.
A positive user experience is crucial for retail companies. Happy customers will come back and are ready to pay more for a good experience at a retail location. On the other hand, this is true for other retail stores as well: customers who are not satisfied with their experience can choose your competitor instead. Retail services can use the smiley rating both in their physical location as well as online.
The importance of trust between a patient and their healthcare provider cannot be understated. No matter the kind of healthcare provider, knowing what clients think and feel about the service they get has great value.
Good service and customer experience equal loyal and happy customers. Customer feedback is at the heart of improving service. Whether it’s a restaurant serving food, a cleaning service, hairdresser or any other service, keeping customers happy keeps them coming back. By rating a service, customers can provide valuable information that can then be used to improve the service.