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HappyOrNot

Drive continuous growth with
in-depth Smiley feedback insights

Smiley Touch™ is a touch screen customer feedback system that lets you discover the “why” behind your customer’s feedback. Understand the root causes of satisfaction or dissatisfaction and connect them to the time and place to achieve faster time to resolution and proactively improve your performance.

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Gain insights and optimize your operations with Smiley Touch

Are you facing challenges like inadequate or infrequent feedback, difficulty identifying service issues, or unclear actions based on feedback data? Our touchscreen customer satisfaction terminal eliminates these blind spots and stops revenue leakage.  

With Smiley Touch, you receive valuable reports and data insights in a user-friendly format, helping you make informed decisions and take actionable steps to improve your business quickly and effectively. 

Capture instant customer feedback effortlessly and understand the reasons behind customer buying decisions. Uncover what works and what doesn’t, enhance the customer experience, and drive transformation for your brand.  

Collect instant, relevant data

Collecting reliable, relevant data is the key to making the right business decisions. Here’s what makes our Smiley Touch unique: 

High response rates

Get lots of rich, continuous feedback without friction

In-the-moment feedback

Get feedback exactly when and where the experience happens

Understand reasons

Get to the root of the matter with follow-ups and open comments

Connect to target audience

Connect feedback data with demographic information to focus on your target audience

Comes with Analytics

Smiley Touch includes our easy-to-use Analytics customer experience software enhanced with our uniquely trained AI feedback model.

We turn real-time and written customer feedback into relevant and reliable insights that help you understand what’s working, when and where you need to improve, and how to take action.

Explore Analytics

Smiley Touch™
Get a perfect fit

We offer three different versions to suit your needs:

  • Stand with branding and customization options and a removable question sign
  • Table for receptions, service desks, fairs, and mobile use
  • Wall that can be placed at any height, for example, low for accessibility needs.

Our experts help you discover which version works best for your business needs.

Try our Smileys out!

Are you wondering how they work and what they can do for your business? Take them for a test drive and witness their impact. Our Smileys are just the beginning. With HappyOrNot, you can access a comprehensive suite of tools and features to elevate your customer experience.


Get started

HappyOrNot provides customer feedback insights as a service based on subscription. We offer value-based expertise and consultancy to ensure you get the right solution fit for your unique needs. Collect high-volume, relevant feedback and make data-driven decisions!

Essentials – Quick pulse of customer feedback

Essentials is our basic package to measure customer satisfaction in high-traffic locations. It provides:

  • Continuous high-volume feedback
  • Instant pulse of customer satisfaction
  • Trending data on service performance

Product type: Smiley Terminal

Get Essentials

Professional – Full insights on customer experience

Most popular!

Professional is our premium package that unlocks the full insights of the customer experience. It provides:

  • In-depth insight into your customers and their behaviors
  • High-volume feedback combined with rich data
  • Real-time collaboration & alerts

Product types: All Smiley products

Go Professional

Managed – Professional package + services top-up

Our Managed package includes everything from our Professional package plus continuous value-added services of an assigned team of experts.

  • Keep up with changing business needs
  • Full account management and maintenance
  • Easily scale as you grow
Take Managed

Hear from our customers

Our mission is to help businesses and organizations on global markets understand their customers and employees better by collecting and analyzing real-time feedback. With our innovative solutions, we provide valuable insights that enable them to make data-driven decisions and improve their services. 

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Big food manufacturer boosts colleague satisfaction 34.5% with real-time feedback

"Introducing HappyOrNot has helped us build real trust. Colleagues feel they have a safe, consistent space to share how they’re feeling, and more importantly, they see that their feedback leads to action."

Armelle Owen-Navet
People Experience Partner,
Natures Way Foods
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Greensville County Public Schools boosts meal satisfaction by 64% with real-time feedback

“HappyOrNot has made a difference by helping us improve meals and service based on real student input. We can quickly see what’s working and what needs adjustment. As a result, students feel more involved and enjoy knowing their feedback leads to changes they can see.”

MaRendia Garner
Food and Nutrition Director,
Greensville County Public Schools
Read More
MacQuarries Pharmasave boosts satisfaction and service consistency with real-time feedback

"With HappyOrNot, just from the specific feedback in the comments and the trends we can get from the data, we can adjust our staffing, and know where the pain points are."

MacQuarries Pharmasave
Charles MacQuarrie
Owner,
MacQuarries Pharmasave
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Building a better community in Sun ‘n Lake with real-time feedback

"When we chose HappyOrNot, we were trying to solve our residents' issues. We wanted to look into what things we were doing great and what things we were doing badly. Since we’ve had HappyOrNot, we were able to solve a lot of those issues."

Jamal Baskin
Director of Community Development,
Sun 'n Lake Improvement District
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Lidl Finland collects 13 million insights in one year, driving customer satisfaction to new heights

"HappyOrNot results, together with other customer feedback and data, ensure that we learn from our customers by listening to them."

Rosa Kurjenmäki
Junior Consultant – Sales,
Lidl Finland
Read More
APS Bank boosts customer satisfaction score by 3 points with real-time feedback

Learn how APS Bank delivers consistent, high-quality customer experiences across all branches with HappyOrNot's real-time feedback solution.

APS bank logo
Scott Lee Holloway
Head of Customer Experience,
APS Bank
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Jono & Johno boosts customer satisfaction by 10% with real-time feedback solution

"The insights we've gained from HappyOrNot have helped us improve our focus on our customers and their needs. We now respond faster to their feedback, ensuring our service always improves."

Jeff Muscat
Operations Manager,
Jono & Johno
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Leading Australian healthcare provider elevates patient satisfaction scores by 20%+ with timely feedback

"HappyOrNot has allowed us to celebrate our strengths while proactively addressing patient feedback."

Mark Anania
Transformation Lead,
Capital Radiology
Read More
Gym chain reaches 94% satisfaction score using AI-based feedback data

“HappyOrNot demographics helped us quickly pinpoint a dip in satisfaction from men between 45 and 64 who were visiting the center in the early morning. We discovered the root cause to be locker room cleanliness, and promptly adjusted cleaning schedules. This resulted in significant improvement to our customer satisfaction score, reaching an impressive 94%."

Vuokko Kronqvist
Fitness Director,
GOGO Fitness Center
Read More
Rocket® stores: fueling satisfaction, service, and loyalty across the west coast with HappyOrNot

"We are really excited about our partnership with HappyOrNot and our company-wide roll out. We are confident that we are going to see the ROI.”

Bill Mullen
President of Retail,
Rocket®
Read More
Passenger satisfaction at world’s largest airport operator

“HappyOrNot is one of the principal sources of feedback for AENA, and we appreciate their great work and responsiveness.”

happyornot terminal at aena airport lounge
Ricardo Campo
Passenger Experience and Facilitation Department,
AENA
Read More
Measuring fun at a major sports event

“One core goal for the championship was for our visitors and volunteers to have fun. But how do you measure and report on ‘fun’? Then we realized the solution already exists: HappyOrNot” 

Jaakko Luumi
CFO and Deputy General Secretary,
World Championships 2022 and 2023 at Finnish Ice Hockey Association
Read More

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Transform your business with real-time customer insights.

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