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Boost your in-store grocery experience & revenue with HappyOrNot

Improve your grocery store’s customer satisfaction and loyalty to attract more customers and keep them coming back for more with our simple and intuitive system for collecting customer feedback.


The ultimate customer
satisfaction solution for grocery stores


HappyOrNot offers a unique solution for grocery stores, with instant feedback terminals and digital tools that connect feedback to time, place, and reason behind the feedback. Our insightful analytics help you understand your customers’ needs and find solutions to problems, while our collaboration capabilities make it easy to share and collaborate on survey results.

With just a click of a button, you can understand what aspects of your product offering, sales, and service drive loyalty, attract new customers, and enhance impulse shopping to increase market share and make your store the go-to place for customers’ grocery shopping needs.



of respondents will visit a location more frequently after a positive experience


of customers say interactive store technology could make them choose one retailer over another


Of shoppers said customer service and staff disposition is the most-valued grocery store feature

How to improve grocery shopping experience

HappyOrNot Smileys can be easily implemented in your grocery store or supermarket. Our solution is designed to be simple and intuitive, and we offer support and onboarding services to help you get the most out of every piece of data you collect from your customers.


How It Works


Set up

Install the Smiley feedback terminals throughout your store. It's easy and only takes a few minutes to assemble.



Customers provide instant feedback on their grocery and supermarket experience with a touch of a button.



Feedback data is automatically collected and connected to time, place, and reason for feedback.



Insightful analytics help you understand feedback, find solutions to problems, and optimize staffing and service.

The HappyOrNot solution improves grocery stores worldwide

Our solution has helped grocery stores and supermarkets worldwide improve customer satisfaction and loyalty. Here’s what some of our grocery store clients have to say.

Susan Connolly

Sales Director,

The Pandemic vs. Customer Experience – Our Customers’ Stories In this series of articles, we interviewed customers around the globe by asking four key questions related how they see Customer Experience developing in their industries in this “Next Normal”.
Geoff Given

Chief Operating Officer,
Good 2 Go stores

“If someone is truly having either a great experience or bad experience at one of our stores, we’re finding that they’re using the opportunity of the HappyOrNot platform to let us know. It’s a great way for us to get real and accurate feedback from our customers without us physically standing across from them and asking.”  
Kenneth G. Sørensen

Operations and Business Development Manager,
XXL Sports & Outdoor

“HappyOrNot gives us the unique ability to consistently measure customer satisfaction at a completely elevated and statistically significant level than ever before.” 
Kevin Dier

Vice President of Business Development,
Johnstone Supply

“Timeliness of the customer feedback is a key success factor for us. While we previously relied on phone calls to customers days or even weeks after their visit, HappyOrNot enables Johnstone Supply customers to share their feedback at the exact moment of their experience, making it more relevant and reliable.”

Try HappyOrNot in
your store today

Try our intuitive feedback terminals and insightful analytics to better understand your customers’ needs and preferences and keep them coming back for more.

Get Started