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Elevate your department store experience with HappyOrNot

Optimize your department store to keep a relevant and sufficient product selection that caters to even more customers and stay one step ahead of the service offered by specialty stores.


Smarter feedback solution
for department stores

HappyOrNot offers an instant feedback solution providing real-time insights, allowing you to better understand customer needs and requirements about product selection and availability as well as staff interactions, to allow for upsell, cross-selling, and more opportunities to generate additional revenue.

Our Smiley Touch™ terminals offer a convenient way for customers to leave feedback, which you can use together with the user-friendly analytics dashboard to better understand your customers’ journey and their shopping experience before they make a buying decision.


of consumers expect companies to understand their needs and expectations


of shoppers don’t return after a bad experience


of shoppers go out of their way to visit retailers that make shopping easy

Streamline your department store’s operations with HappyOrNot

The HappyOrNot solution are designed to make it easy for department stores to gather feedback and make data-driven decisions to help customers find the right products and navigate the store more smoothly for an increased lifetime value. Our terminals are easy-to-use and intuitive, and our analytics platform provides powerful insights into your customers’ needs and preferences.

How It Works



Place HappyOrNot terminals throughout your department store to gather feedback on product selection, staff interactions, and more.



Customers can let you know what they think about the experience to leave feedback in real-time using an intuitive smiley face system.



Data is collected and analyzed to help you identify trends and areas for improvement that will make your customers come for more.



Analyze the insights and share them with your team and staff to optimize your operations, improve customer satisfaction, and increase loyalty.

Why collecting feedback is essential for department stores


Department stores rely heavily on customer satisfaction to drive sales and revenue. By collecting customer feedback, you can gain insights into what products are popular, what areas of the store need improvement, and how to better serve their customers. Here are some key benefits of collecting feedback for department stores:

  • By understanding what products are in demand, department stores can optimize their inventory to ensure they have the right products in stock at the right time.
  • By listening to customer feedback and implementing changes based on their needs, department stores can build strong relationships with their customers and increase their lifetime value.
  • By improving the overall customer experience, department stores can increase the likelihood of customers making additional purchases. This can result in increased revenue and profitability for the business.
  • Improved staff interaction helping achieve optimized service: Customer feedback can help identify areas where staff may need additional training or support. By improving staff interaction with customers, department stores can enhance the overall customer experience and drive repeat business.

Department store success stories with HappyOrNot

Don’t just take our word for it. See what our happy clients have to say about using HappyOrNot to bring more alignment between customer needs and store operations to drive growth based on real-life information.

Kevin Dier

Vice President of Business Development,
Johnstone Supply

“Timeliness of the customer feedback is a key success factor for us. While we previously relied on phone calls to customers days or even weeks after their visit, HappyOrNot enables Johnstone Supply customers to share their feedback at the exact moment of their experience, making it more relevant and reliable.”
Jaakko Luumi

CFO and Deputy General Secretary,
World Championships 2022 and 2023 at Finnish Ice Hockey Association

“One core goal for the championship was for our visitors and volunteers to have fun. But how do you measure and report on ‘fun’? Then we realized the solution already exists: HappyOrNot” 
Kenneth G. Sørensen

Operations and Business Development Manager,
XXL Sports & Outdoor

“HappyOrNot gives us the unique ability to consistently measure customer satisfaction at a completely elevated and statistically significant level than ever before.” 
Todd Burbage

Blue Water Development Corp.

“The level of analytics and reporting we were able to pull out of the HappyOrNot system and being able to drill down to see customer satisfaction at a moment in time made HappyOrNot the obvious choice.”
Tommi Kortman

eCommerce Manager,
Gigantti (Elkjøp Finland)

“Direct customer feedback is crucial because the user knows best. It’s great to have this connection with our customers also in the online world with Smiley Digital, even if we don’t get to meet them face to face.”
Rebekah Schulz

Director of Community and Culture,
Georges River Council

The biggest change that HappyOrNot has brought to the services in my area of responsibility is the transparency of information to all levels of our organisation. When staff, managers, and our executive team all have access to real-time data that tells them how our services are performing, every person feels like they own the customer experience.
Daniel Propoggia

Customer Service Coordinator,
Georges River Council

“The improved customer satisfaction results were motivating our staff who were in turn striving to provide even better customer service.”

Ready to take your department store to the next level?

With our powerful feedback solution, you can optimize your product selection, empower your employees, and increase customer satisfaction and loyalty while aligning your service and experience across all departments.

Get Started