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Increase sales
for your automotive dealership

Capture real-time feedback and get valuable insights to improve customer satisfaction and optimize your business toward high-cost purchases and increase the lifetime value of service and sales.


Drive your automotive business’s growth with HappyOrNot

HappyOrNot solutions offer businesses in the automotive industry a unique way to capture feedback and engage with customers. By using the HappyOrNot Smiley Touch terminals, you can gather feedback at the moment of engagement and improve your automotive customer’s experience in real time.

With insightful analytics, you can identify gaps in customer experience and better understand the needs and preferences of buyers visiting your dealership, allowing you to improve your sales representatives’ and service managers’ engagement with customers to win new business, increase purchase value, and improve customer loyalty and lifetime value.


of customers think about changing their automotive brand after a company fails to deliver a relevant customer experience


of automotive consumers will leave a review during their buying journey


of respondents say the seamlessness of the customer experience influenced their last vehicle purchase

Easy-to-Use feedback solution for automotive industry

Our solution is incredibly user-friendly and can easily integrate into any business in the automotive industry, including car, RV, boat, motorcycle, ATV dealers, and more. In just 4 steps, you can collect feedback from all showroom visitors, companions and advisors, and learn what they need to close the deal.

How It Works


Set up

Place the Smiley terminals in strategic locations of your dealership.



Collect feedback at the moment of engagement throughout your customer’s journey.



Analyze the data to gain valuable insights into customer needs and preferences.



Optimize your operations to increase sales and enhance the customer experience.

Hear from our satisfied automotive industry customers

Our HappyOrNot solution have helped countless businesses in the automotive industry optimize their operations, increase sales, and enhance the customer experience of both car buyers and maintenece services customers. But don’t take our word for it. Here are just some of the testimonials from our satisfied automotive customers.

Kevin Dier

Vice President of Business Development,
Johnstone Supply

“Timeliness of the customer feedback is a key success factor for us. While we previously relied on phone calls to customers days or even weeks after their visit, HappyOrNot enables Johnstone Supply customers to share their feedback at the exact moment of their experience, making it more relevant and reliable.”
Ricardo Campo

Passenger Experience and Facilitation Department,

“HappyOrNot is one of the principal sources of feedback for AENA, and we appreciate their great work and responsiveness.”
Kenneth G. Sørensen

Operations and Business Development Manager,
XXL Sports & Outdoor

“HappyOrNot gives us the unique ability to consistently measure customer satisfaction at a completely elevated and statistically significant level than ever before.” 
Jaakko Luumi

CFO and Deputy General Secretary,
World Championships 2022 and 2023 at Finnish Ice Hockey Association

“One core goal for the championship was for our visitors and volunteers to have fun. But how do you measure and report on ‘fun’? Then we realized the solution already exists: HappyOrNot” 

Fuel your automotive business with HappyOrNot

Become a market leader in your area and beyond by becoming the go-to automotive dealership customers want to go back to.

Get Started