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Essential Retail: Consumer-driven data helps retailers shout loudest in the era of voice

Essential Retail, leading news and education platform for retail technology professionals globally across all key retail sectors, released an article yesterday about how consumer-driven data helps retailers should loudest in the era of voice.

In interviews with Jon Buss, MD for UK and Northern Europe at Yext, Ville Levaniemi, Exec. VP of New Business and Founder at HappyOrNot, Graham Johnston, Head of omnichannel & Digital-first at Three, and Brendon Hore, Chief Technology Officer at Peregrine Corporation (and customer of HappyOrNot), the piece discusses how visits to retailers’ websites are declining rapidly as the rise of immediate answer platforms like Google Maps, Alexa, Siri and Facebook form a blockade between brand and consumer, making it more important than ever for retailers to make their proposition not just findable, but the best.

Our very own Ville Levaniemi explains how brands can simplify and overcome this challenge: “It’s a marriage between the simplicity of consumer-use and the sophistication of brand insight. In the world of customer feedback, online reviews require reflective, time consuming action, but this gives consumers the chance to offer candid, reactive opinions with the touch of a button; meanwhile retailers receive hour-by-hour, location-by-location data around how customers feel about their service.”

Read the full article from Essential Retail here: