What is Smiley Sign
Smiley Sign is HappyOrNot’s intelligent signage solution that connects physical spaces with digital feedback in seconds. Each sign combines an eye-catching design with integrated NFC and QR technology, allowing customers to tap or scan with their phone to share how they feel.
Available in multiple formats—from table talkers and stickers to posters and boards—it fits seamlessly into any environment where in-the-moment feedback matters and traditional kiosks aren’t the best fit. After completing a survey, customers can be automatically guided to the next step: positive responders to a loyalty program or reviews page, and those with concerns to your contact form for immediate follow-up.
Why Smiley Sign stands apart
Unlike generic QR-code surveys, Smiley Sign is intelligent signage built for high engagement and measurable results. Each sign combines NFC and QR technology for a quick, frictionless tap or scan that drives higher participation. What makes it different:
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NFC-first, QR-backed: Offers a seamless, modern tap-or-scan interaction that feels effortless.
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Expertly designed: Uses tested layouts and messaging proven to maximise engagement, unlike DIY signage that can look good but often fails to deliver results
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Fully integrated: Feedback connects directly to HappyOrNot Analytics, delivering a complete, consistent view of customer sentiment.
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Scalable and standardised: Easy to deploy across hundreds of locations with unified design, messaging, and data quality.
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Action-ready insights: Turns every sign into a smart feedback point that helps teams spot issues early, recognise great service, and drive continuous improvement.
Custom formats to fit your space
Smiley Sign is available in multiple formats to suit your environment — from counters and walls to high-traffic zones. Each version is easy to set up and designed for visibility, engagement, and simplicity.
Poster
Ideal for walls, windows, existing signage frames, and entrances
Sticker
Compact and durable, perfect for doors, screens, equipment, or self-checkouts
Table talker
Great for counters, reception desks, and checkout zones where customers pause
Table tent
Perfect for cafeterias and dining areas, three-sided design increases participation
Wobbler
Mount on shelves or displays for eye-level visibility that catches attention
How it works
Smiley Sign makes gathering real-time customer feedback effortless and adaptable. With QR codes and NFC tags, it’s designed to fit seamlessly into any environment, allowing customers to share their experiences instantly, wherever they are.
Limitless coverage
Place Smiley Signs anywhere along the customer journey to capture in-the-moment feedback.
Frictionless usability
Tap or scan to respond on a personal device—quick, private, and without interrupting the experience.
High volume
Collect detailed, high-quality feedback at scale as customers respond at their own pace.
Instant insights
See when, where, and why experiences shift—so teams can act quickly and improve performance.
Capture customer sentiment on the spot
Smiley Sign enables you to capture customer sentiments at the precise time and place of experience. Customers don’t need to wait for follow-up surveys or even make their way to a specific location to respond. So easy to deploy, Smiley Sign can be set up anywhere, for example:
Retail
- Entry/Check-out/Exits
- Specific departments
- Store design / layout elements
- Additional services offered
- Bathrooms
Universities
Universities- Food areas
- On-campus experience
- Recreational areas (Sports facilities / Library / Outdoor areas / etc.)
- Student events
Hospitality
Hospitality- Reception and check in
- Lobby areas
- Accommodation units
- Restaurant & Tables
- Pool & recreation
- Shopping areas
- Bathrooms
Food services
Food services- Food service stations
- Tables
- Catering service
- Cashier service
- Entry/Exit
Comes with Analytics
Smiley Sign includes our easy-to-use Analytics software, powered by a uniquely trained AI feedback model. It transforms real-time and written feedback into clear, reliable insights you can act on instantly.
HappyOrNot AI automatically categorizes and summarizes open comments, revealing sentiment, trends, and root causes by time and location—no manual analysis required. With accurate, easy-to-understand data, your teams can improve experiences, strengthen loyalty, and make confident, data-driven decisions.
Listen to your customers – every step of the way
Smiley Sign also works seamlessly alongside our Smiley Touch™ and Smiley Terminal™ devices to create a connected feedback network across every stage of your customer journey. Together, they deliver continuous, real-time visibility into how every interaction shapes your customers’ experience.
By combining different collection formats, you can capture more micro-moments that matter, hear more voices, and act faster to improve service, engagement, and customer satisfaction across all locations.
