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UK ranked amongst top 10 countries in patient satisfaction

Customer satisfaction measurement forerunner HappyOrNot has collected millions of feedbacks about healthcare services around the world. The results suggest that patient satisfaction in UK is ranked amongst top 10 countries.

According to HappyOrNot’s global data insights, consisting of over 6 million patient feedbacks in healthcare across 25 countries, the global average patient satisfaction level benchmark during March was 88.02%, and the top 10 countries with the highest scores are:

  1. Sweden – 92.37%
  2. Finland – 91.92%
  3. Norway – 90.75%
  4. USA – 89.33%
  5. Denmark – 89.29%
  6. Italy – 87.85%
  7. Ireland – 85.84%
  8. New Zealand – 85.77%
  9. Netherlands – 83.48%
  10. UK – 81.60%

Every day, healthcare providers using HappyOrNot gain valuable patient feedback across many areas of their operations which, collectively, provide an overview of their service performance and quality of care. Typical questions such as “Were your concerns heard and addressed today?” (Practitioner professionalism), “Please rate your patient experience today” (overall visit satisfaction), “How Happy are you with the length of time you waited today” (operational performance: appointments) or “Please rate the care and service you received in the Emergency Department today” (departmental specific) help to gauge the performance levels and understand when and where improvements are needed, enabling immediate corrective actions and continuous follow up.

For many healthcare facilities, the performance level of their patient experience of care is linked to financial incentives associated with operational improvement strategies, such as, for example, the Institute for Healthcare Improvement’s Triple Aim Initiative which, under the Experience of Care aspect, include patient survey standards like US CAHPS or How’s Your Health, and the UK NHS’s World Cass Commissioning or CareQuality Commission. Patient satisfaction is evermore becoming an imperative measurement in identifying and optimizing the health system performance.

Patient Satisfaction in UK

UK healthcare providers made it to the top 10 list, not falling too far behind the global benchmark, achieving 10th place at 81.60% patient satisfaction.

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The importance of improving patient satisfaction by gathering feedback is a rising theme in the UK, as demonstrated by NHS England’s initiatives to improving patient experience, one program of which is the Friends and Family Test to implement feedback tools to support collecting, measuring, and monitoring patient experience.

In a recent press release issued by, Rotherham Doncaster and South Humber NHS Foundation Trust was shortlisted for an award in this Friends and Family Test program for their implementation of HappyOrNot to measure patient satisfaction in support of their Friends and Family Test.

RDaSH Learning Disability Services Business Development Manager Iona Scott said:

“We introduced ‘Happy or Not’ patient experience stations, which allow service users and carers to rate the service they have received by pressing one of four ‘smiley face’ pictorial buttons, reducing the barriers for people with reading difficulties. The results speak for themselves – within the first two months of installing the devices they collected 731 pieces of patient feedback in our Doncaster Community Services alone, representing a 2258% increase on the number of traditional forms received in the same period.”

RDaSH Complaints Manager Laura Powell said:

“This kind of feedback is vital in transforming NHS services and supporting patient choice. It supports the fundamental principle that everyone – regardless of their age or disability – who uses NHS services should have the opportunity to provide feedback on their experience.” (as cited

[clickToTweet tweet=”Understanding and managing quality of care and patient satisfaction is a continuous endeavour.” quote=”Understanding and managing quality of care and patient satisfaction is a continuous endeavour to which all healthcare providers must commit.” theme=”style1″]

The advantage of those who actively track their performance from the perspective of their patients on a daily basis is gaining the insight into knowing when and where to make improvements in their quality of care.

It’s not easy to collect feedback in the healthcare environment, yet it’s vital in order to make changes and justify improvement initiatives. Pinpointing specific areas, hours, or days with lower satisfaction levels helps the healthcare organizations to understand their performance and communicate externally that they strive to offer the best care possible. Not only can it pay off financially, but in the community as well by nurturing the confidence of the patients in which they serve.

About HappyOrNot

HappyOrNot® is the global leader in instant customer and employee satisfaction reporting. Our innovative feedback collecting smileys and intelligent data analytics reporting service help our clients to improve their customer experience, relationships, and employee engagement. Since 2009, our worldwide data insights have benefited our clients in sectors including retail, traveling and transportation, outsourcing services, healthcare and wellbeing, HoReCa, financial services, and public and governmental services. We serve over 2,000 companies across 70 countries, and have collected and reported on over a quarter billion feedbacks.

Visit to learn more.

For more information:

Stephanie Levy, Communications & PR Manager,, phone: +358 50 383 7155