Customer Experience Magazine insight: CX predictions for 2026
Featured in Customer Experience Magazine, our Chief Revenue Officer, Tim Waterton, predicts 2026 as the year CX shifts from insight to impact, focusing on turning feedback into action with AI and human judgment balanced. He highlights the importance of fast execution amid changing customer expectations.
Article highlights:
- Actionable data: Leaders will embed feedback into daily decisions and workflows; if it doesn’t drive change in 30 days, it’s just theatre.
- Closing the execution gap: The biggest challenge is not insight but motion – closing feedback loops quickly with microfeedback and simple playbooks.
- Value clarity and gamification: Fix top pain points fast, use microfeedback to catch value anxiety and expect gamification to boost engagement and richer data.