HappyOrNot launches the Promo Screen: Interactive touchscreen kiosk for real-time customer engagement

HappyOrNot, the global leader in customer feedback systems, is excited to announce the launch of its new Promo Screen feature. 

This innovative enhancement turns the HappyOrNot Smiley Touch™ terminal into an interactive kiosk touchscreen experience, transforming quick feedback moments into lasting engagement.  

With the Promo Screen, businesses gain an interactive digital kiosk tool that not only collects real-time feedback but also engages customers at the point of service instantly.  

What is the Promo Screen? 

If you’ve seen a Smiley Terminal at a store or airport, you know it as a simple touchscreen customer feedback system where customers press a smiling or frowning button to rate their experience. Now, with the Promo Screen, that very same customer feedback system doubles as a dynamic engagement tool. 

The Promo Screen allows businesses to display custom messages, images and quick response (QR) code calls to action (CTAs) on the terminal’s screen either before or after a customer gives feedback. Whether it’s a prefeedback prompt or a follow-up post-feedback message, the goal is to use that moment to engage customers with relevant content instead of letting it pass by. 

Real-time feedback meets real-time engagement 

One of the biggest advantages of HappyOrNot’s solution has always been real-time feedback collection. Businesses get immediate insights into customer sentiment through HappyOrNot’s cloud analytics, making it a real-time customer feedback solution. The Promo Screen takes this a step further by delivering real-time customer engagement right at the kiosk.  

As soon as a customer taps their response, the screen can react instantly with a tailored message or next step. This immediate response creates a more interactive and satisfying experience for the customer while they are still on-site. 

Imagine a scenario: A customer at a retail store provides negative feedback (presses the sad face) about a long checkout time. Traditionally, that feedback would go into a report for managers to review later. With the Promo Screen, the moment the unhappy feedback is given, the screen could display an apology and a CTA. For instance, “We’re sorry for the wait. Please scan here to chat with our support.” This kind of instant response shows the customer that their feedback is heard and valued, potentially recovering a poor experience on the spot. 

How does the Promo Screen work? 

The Promo Screen is designed to be simple and seamless for businesses to use. If you already have a HappyOrNot Smiley Touch terminal, enabling the Promo Screen requires no new hardware or complex setup — it’s a built-in feature that you control through your existing dashboard. Here’s how it works in practice: 

1. Customize your content: Through HappyOrNot’s online interface (the same customer feedback management system you use to view feedback results), you can upload and design the content for the Promo Screen. This could be a thank-you note, a promotional graphic, a discount coupon, a link to a survey or website or any message you want customers to see. You can also easily generate a QR code for any URL (for example, a link to your support chat, loyalty sign-up page or online review site). 
2. Set display rules: Decide when and where each piece of content should appear. The Promo Screen lets you set logic based on feedback sentiment or location. For example, show one message after a positive rating (e.g., invite the customer to leave an online review) and a different message after a negative rating (e.g., an apology with a support link). You can also tailor the content by store location or time of day to ensure it’s relevant to each situation. 
3. Engage customers instantly: Once your content and rules are set, the Smiley Touch terminals will display the Promo Screen content automatically during the feedback process. If it’s configured as a prefeedback screen, a customer will see a message on the screen before they even tap a Smiley rating (great for attracting attention or giving context). If it’s a post-feedback screen, immediately after the customer presses a button, the thank-you or follow-up message will pop up. Customers can then interact by scanning the QR code with their smartphone or following the prompt provided. 
4. Go live with zero fuss: Once everything is set, the Promo Screen runs automatically on your Smiley Touch terminals. No extra devices, apps or integrations are needed — it’s built-in so that you won’t need information technology (IT) support or additional software. HappyOrNot provides this feature at no extra cost as part of your standard package, meaning even small businesses can use the Promo Screen without breaking the budget.

5 key benefits of the Promo Screen 

The Promo Screen delivers a range of benefits for businesses looking for ways to improve customer satisfaction and deepen engagement. Here are some of the top advantages of using the Promo Screen.

1. Closes the feedback loop

By responding to customer input immediately, the Promo Screen helps turn feedback into action. This proactive approach is one of the most effective tools to measure customer experience and act on it simultaneously. Customers feel heard, which goes a long way toward improving customer satisfaction.

2. Increases response rates & customer loyalty

When customers see that their feedback leads to something (a reward, helpful info, etc.), they’re more likely to participate. This means you collect more responses — and more valuable data. At the same time, offering an immediate incentive or follow-up (like a loyalty program sign-up or coupon) makes customers feel appreciated and gives them a reason to return. 

3. Generates immediate revenue opportunities

This feature turns your feedback terminal into a sales and marketing channel. You can promote new products, limited-time offers or cross-sell services right at the moment customers are giving feedback. If a customer is happy, a well-timed promo could lead to an upsell. If they’re unhappy about something, a targeted offer (“20% off your next visit”) could help offset a negative experience. 

4. Improves service recovery

For service-oriented businesses, catching a dissatisfied customer before they walk out the door can be invaluable. With an instant follow-up on negative feedback (for example, providing contact info for a manager or a QR code to a support FAQ), you have a chance to address issues in the moment. This can turn a potentially lost customer into one who feels cared for. These capabilities function as tools for improving customer service, enabling staff to react quickly based on real-time feedback alerts.

5. Included and cost-effective

The addition of the Promo Screen adds significant value without adding cost. HappyOrNot has made this feature a standard part of the Smiley Touch service, meaning clients don’t have to pay extra for what other providers might sell as a separate add-on. This means you can get more out of the same device and subscription, increasing your return on investment in your customer feedback program. 

Complements the HappyOrNot Smiley Terminal 

The Promo Screen is not a standalone gadget or new device — it’s an upgrade built into the HappyOrNot Smiley Touch™ terminal (the touchscreen model of the Smiley Terminal). The Smiley Terminal’s core function remains the same, and the Promo Screen augments that function with an added layer of engagement. 

For current HappyOrNot users, enabling the Promo Screen is as straightforward as adjusting a setting — no additional hardware required. Your Smiley Touch kiosks will continue to capture feedback as usual for your analytics, and now they’ll also engage customers on the spot with no extra effort from your staff. All the data stays unified in your HappyOrNot platform so that you can see both the feedback results and the Promo Screen interaction metrics, such as QR scan counts, in one place.  

Importantly, the Promo Screen doesn’t compromise the simplicity that HappyOrNot is known for. The feature works seamlessly within the existing setup and maintains the same user-friendly experience for customers of all ages. The touchscreen remains just as intuitive to use as before — only now it’s capable of delivering even more value during each interaction. 

In short, the Promo Screen transforms HappyOrNot from just a feedback collector into a complete ecosystem of customer feedback tools for business — covering collection, engagement and analysis together. 

Use cases across industries 

One of the most exciting aspects of the Promo Screen is how universally applicable it is. HappyOrNot serves a broad range of industries, including retail, healthcare, transportation, hospitality, public sector and financial services, and the Promo Screen brings value to each of them. Here are a few examples of how this feature can be put into practice: 

• Retail: After a shopper leaves a positive rating at checkout, the Promo Screen might display a thank-you message with a coupon (e.g., “Great to hear you loved your visit! Scan here for 10% off your next purchase.”). 

• Transportation: At an airport or train station, if a traveler gives positive feedback about cleanliness or service, the Promo Screen can display a friendly thank you along with a prompt like “Did you know you can rate other areas of our airport?” encouraging them to share feedback in more locations.  

• Healthcare: If a patient gives a low rating about a long wait time at a clinic, the Promo Screen can immediately display an apology and a QR code linking to support or a feedback form for more details.  

• Hospitality: Hotels and restaurants can leverage the Promo Screen to offer instant rewards or service recovery. For example, a happy restaurant diner might see “Thank you for dining with us! Show this screen to get a free dessert on your next visit.”  

• Public sector: Government offices and other public service centers can use the Promo Screen to connect citizens with helpful resources. If someone gives negative feedback at a city office kiosk, the screen can present a link or QR code to submit a detailed request or complaint (“Not satisfied? Scan here to let us know, and we’ll address your concern.”).  

Ready to elevate your customer experience?  

HappyOrNot’s Promo Screen redefines how to collect customer feedback by ensuring that every feedback interaction is also a chance to delight or help the customer. It’s an easy, effective way to improve customer satisfaction while also boosting customer engagement.  

Whether you run a small local business or manage customer experience across hundreds of locations, the Promo Screen offers a scalable solution that fits your needs. Don’t miss the opportunity to turn simple feedback into meaningful action. Request a Demo today and start turning those customer touchpoints into tangible improvements. 

Frequently asked questions 

What is interactive kiosk software, and how does the Promo Screen use it? 

Interactive kiosk software powers touchscreen kiosks, enabling businesses to create engaging, responsive customer experiences. The Promo Screen uses this software to turn HappyOrNot’s Smiley Touch terminal into an interactive tool that collects feedback and displays dynamic content to customers instantly. 

How does the Promo Screen serve as customer engagement technology? 

The Promo Screen is a form of customer engagement technology that interacts with customers in real time. By showing personalized messages or offers after feedback is given, it helps deepen engagement and make each interaction more meaningful. 

Can the Promo Screen help improve customer engagement in physical locations? 

Yes. The Promo Screen improves customer engagement by giving businesses a direct, on-the-spot way to thank customers, share promotions or offer support, right at the kiosk. It transforms a one-second interaction into a lasting impression. 

Is the Promo Screen an affordable feedback solution for small businesses? 

Absolutely. The Promo Screen is included at no extra cost with the Smiley Touch terminal, making it one of the most affordable feedback solutions for small businesses looking to collect and act on real-time feedback while enhancing customer interaction. 

How does the Promo Screen help optimize the in-store customer experience and build loyalty? 

The Promo Screen optimizes the in-store customer experience by combining quick feedback with instant engagement. By responding to customer sentiment with relevant content or offers,  the business shows that it listens and cares, building customer loyalty over time.