HappyOrNot and MarketDial announce strategic partnership to enhance retail insights
Salt Lake City, UT – HappyOrNot, a globally recognized feedback management solution, and MarketDial, a leader in retail testing analytics, are pleased to announce a strategic partnership aimed at revolutionizing the retail industry’s approach to the customer experience and sales performance.
This collaboration leverages the strengths of both companies to provide retailers with unparalleled insights into the customer journey. HappyOrNot’s real-time feedback capabilities combined with MarketDial’s in-store A/B testing and decision intelligence empowers retailers to deep dive into an understanding of customer satisfaction, store performance, and optimal opportunities for sales increases.
One such successful example of this collaboration comes from the chainwide rollout of HappyOrNot in Rocket® Stores, the largest privately-held convenience store and gas station chain on the West Coast. Rocket aimed to uncover correlations between high-performing sites, HappyOrNot scores, and potential sales increases. The MarketDial analysis revealed that locations maintaining a Happy Index (customer satisfaction score) above 90 experienced a significant increase in total sales and revenue. This finding validated the platform’s effectiveness and paved the way for a site-wide rollout.
“By partnering with MarketDial, experts in retail data analytics, we are able to uncover correlations between high-performing stores, HappyOrNot scores, and sales strategy,” said Scott Erickson, VP Global Partnerships and Alliances, at HappyOrNot. “This partnership allows us to offer our clients real-time insights that can drive meaningful improvements in customer experience and sales outcomes.”
Johnny Stoddard, Co-founder and Chief Revenue Officer at MarketDial, added, “We are thrilled to join forces with HappyOrNot. This partnership enables retailers to make data-driven decisions that not only enhance customer satisfaction but also drive confidence in strategic initiatives that will generate significant revenue growth. Together, we are setting a new standard for retail analytics and customer feedback integration.”
About MarketDial
MarketDial delivers decision intelligence by automating the data science behind in-store A/B testing. Accurate test results measure ROI, enabling retailers to know on a small scale what changes will have big-scale impacts. For retailers asking, “What if,” MarketDial provides answers. Visit www.marketdial.com to learn more.