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Customer experience

The future of data analytics is refined integration 

Data is what makes today’s business world run. Without data, decisions and improvement would be random, leaving success a matter of luck. 

One key data point to consider when looking to improve the business processes is customer satisfaction and the level of customer service. After all, according to research, 58% of customers would actually pay more for great customer service.  

How data integration fuels growth 

Data integration offers many benefits, including improved data accuracy, operational efficiency, and collaboration. It removes barriers caused by data silos, facilitates real-time data sharing, and contributes to better workflow management. This not only helps businesses save time and money but become more profitable. 

No matter what your role in a company, be that a Data analyst, Marketing VP, Operations Manager, or the type of business you operate, you are using data.

Data analytics is crucial for data-based decision-making, and with the continuous developments in emerging technologies like Artificial Intelligence (AI) and Machine Learning (ML), the ease of use and integration of those data sources into your business systems can be the difference between success and failure. 

Whether it is industry data sources such as Sensormatic, Press Ganey, or Retail First,  customer experience data sources like Qualtrics, Medallia, or InMoment, or business data applications like Power BI, SAP, or Salesforce, enhancing operational data with continuous, in-moment customer satisfaction data from HappyOrNot not only enriches your existing dataset but delivers new insights that can be used to improve your brand experience and fuel growth. 

HappyOrNot’s enhanced API: designed to intuitively suit BI applications 

Recognizing the added value of processes and integrated data, HappyOrNot has elevated its Application Program Interface (API) to intuitively support BI applications and their data structures. This updated API, built on Open API, will help our customers configure infrastructure, generate client code, and create test cases quickly and easily. Our customers can get more and deeper insights with combined data, and they can easily set up their own dashboards. 

“Our new API helps integrate HappyOrNot data with your other business data easily, quickly, and securely. Customers can generate data and folder structures, as well as search automatically for quick results while controlling access according to needs and business role for improved privacy,” Manu Karppelin, Head of Product Management at HappyOrNot. 

This enhanced API further adds to the key focus areas and our objective to provide richer and deeper insights into the customer experience across all channels. And by integrating customer feedback data into data lakes, we can deliver additional value to our customers without sacrificing the ease of use for which our HappyOrNot solution is highly regarded.  

To learn more about our API and integrations, visit our Integrations page.

  • Customer experience