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HappyOrNot Continues Global Expansion with Strategic Investment into APAC

HappyOrNot®, the global leader in customer and employee satisfaction improvement, continue their expansion with the announcement of a new Regional Director of Asia. Chris Armstrong, formerly of Fujitsu and Tableau Software, joins with the remit of scaling the business in the region.

Founded in Finland in 2009, and with a US office opened in Florida in mid-2014, HappyOrNot collects around 750,000 feedbacks every day for customers in nearly 100 countries around the world.

New Regional Director Chris Armstrong had this to say; “I am extremely excited to be joining such an innovative, fast growing company at an important time. HappyOrNot is literally delivering customer delight for over 2,500 customers globally, including some of the biggest names in retail, hospitality, and financial services. We already have a great partner network in Asia, and I am looking to grow that quickly to support our growth plans.”

By enabling clients to take the heartbeat of their customer sentiment via guaranteed, continuous feedback, HappyOrNot empowers businesses to use data driven decisions to increase satisfaction which in turn reduces both customer acquisition costs and churn which increases spend, referrals, and frequency of visit.

Armstrong continues: “While there are some market differences between East and West, what does not differ is the desire from smart businesses to reduce their costs, increase their revenues, and gain advantages in highly competitive markets. That’s where we come in, and as we are on course to collect our 1 billionth feedback in 2017, we have a huge amount of data intelligence to pass on to our clients.”

Previously, HappyOrNot business and service partners in the APAC region was managed from Head Office and early clients in Asia include companies like Dominos Pizza, Compass Group, Spotless, and LinkedIn. Co-Founder Ville Levanniemi comments: “Having become the global market leader because of the value we create for our clients, and having clearly seen the demand from the Asian market, we were in no doubt that this is the right time to invest in APAC. We grew our US client base by 823% in the 2.5 years since opening the Florida office, and we’re confident the APAC market will follow the same pace.”

About HappyOrNot

HappyOrNot® is the global leader in instant customer and employee satisfaction reporting. Our innovative feedback collecting smileys and intelligent data analytics reporting service help our clients to improve their customer experience, relationships, and employee engagement. We serve over 2,500 companies across 98 countries and have collected and reported on over a quarter billion feedbacks.

For more information, visit: www.happy-or-not.