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Bonifacio Global City rolls out Smileys to measure happiness with public services

Starting this week, citizens of Bonifacio Global City (also known as BGC, Global City, or The Fort) will be able to rate their satisfaction with the public services provided by the city.

BGC, the fastest growing financial and lifestyle district in the Philippines, has deployed the HappyOrNot Smiley Terminals in both the Ayala Market to measure satisfaction with their front-line services for city-wide permit processing, and across their entire bus service – the Market Bus – to measure passenger satisfaction.  

Each day, around 48,000 passengers commute into the city via BGC’s own bus service to conduct a variety of both business and personal affairs. The continuous, hourly feedback data and email reporting will help BGC to identify peak hours or times of the day where their service levels require attention.

This proactive monitoring of satisfaction levels will serve as the backbone of BGC’s efforts in ensuring citizens are happy when using their services.



About Bonifacio Global City

Bonifacio Global City is a modern wonder of contemporary living populated by great minds and passionate hearts. From tidy roads and contemporary office blocks to storied high streets and playful parks, the city is the perfect marriage of form and function. For more information, visit

About G.U.L.F. Trading

G.U.L.F. Trading is an official reseller of the HappyOrNot service in the Philippines. Established in 2011, G.U.L.F. Trading Wireless Solutions Corp. is the exclusive distributor of long-range wireless paging systems for use in different service-related industries.