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Customer experience

Unleash the power of targeted feedback analysis with Demographics

Getting a lot of feedback is really valuable. But sometimes you also need a way to quickly focus only on the data that is most relevant and really matters to you.  

HappyOrNot is taking customer feedback to a whole new level with our game-changing feature, Demographics. Get ready to unlock extremely valuable insights by hitting your target audience with precision! Let’s look at a few examples of how combining customer feedback with demographic information can help you discover exactly where to focus your attention and efforts. 

Better target high-value transaction shoppers 

Picture yourself targeting the influential segment of women aged 25 to 44, the powerhouse shoppers who also have the financial means to support their purchasing decisions. Now, suppose out of your typical daily customer feedback volume, you suddenly see a sharp increase in negative feedback responses from this crucial customer group, which prompts cause for concern.  Instead of stretching yourself thin and attempting to overhaul entire processes or cater to every individual, you can use the data insights to focus your corrective efforts towards these particular customers. By diligently addressing their concerns and swiftly resolving any pain points they may have, your improvement actions become more efficient and effective,  maximizing your success. 

HappyOrNot survey results showing Demographics age selector filtering

Personalize the service experience 

As the Store Manager of an electronics store, you notice that while your overall customer satisfaction score is decent, there’s one group of customers consistently giving negative feedback. You review the “Why” of their feedback, and the data shows that this particular group feels that your sales associates aren’t knowledgeable enough in helping them out with product selection. Armed with these insights, you understand that additional training is needed for your team to help them better understand the needs of this customer group. By having access to both the customer feedback and demographic data, you can take quick actions that have big impact and ensure your stores delivers excellent and personalized customer service experiences. 

Screenshot of HappyOrNot Demographics results widget in Analytics

Influence the decision makers 

Many businesses naturally attract a wide spectrum of customers, each with their unique perspectives and preferences. While every opinion holds significance, certain voices carry greater influence, especially if they are your core target demographic and/or are the key decision makers. Consider a typical family of four: each member plays a role in the decision-making process, yet frequently, one individual assumes the lead role. By examining feedback results based on demographics, you can reveal patterns within the data that have previously been invisible. Using feedback results powered with demographic data, you increase the likelihood of addressing issues that specifically resonate with the decision makers, thereby enhancing your chances of sealing the deal and securing their business. 

Always hit the mark with HappyOrNot Demographics  

One size doesn’t fit all, especially when it comes to customer satisfaction. HappyOrNot Demographics combined with customer feedback empowers your business to create personalized experiences for your different customer groups. Delight the decision-makers, wow the influential shoppers, and keep your finger on the pulse of what matters most to each segment. It’s like having a secret weapon in your business arsenal! 

At HappyOrNot, we’re the pioneers in instant customer feedback and providing insights for continuous improvement. Now, with Demographics, you can effortlessly compare feedback from different target audiences. You can easily gauge how various groups perceive the experience you offer. Want to go beyond the surface? With Demographics, you can drill down to the nitty-gritty details. Gain a clear understanding of their preferences, concerns, and what keeps them coming back for more. 

Ready to take your feedback game to the next level? Contact us to learn more! 

  • Customer experience