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Shoppers’ Critique Partners with HappyOrNot to Strengthen Customer Experience Services Portfolio

Shoppers’ Critique, a Florida customer intelligence company, has been serving businesses in the US and worldwide for 40 years, providing an unparalleled performance process that drives improvement and enables companies to achieve optimum returns on customer service investments. To help brands know how they fare with their promise of excellent customer service, the company uses service methods such as on-site mystery shopping, internet/phone shops, online surveys/IVR surveys, and receipt-based web surveys.

To compliment their existing service offerings, Shoppers’ Critique partnered with HappyOrNot® to help their clients obtain significantly improved business results, positive halo impacts in the marketplace, and strengthened brand loyalties – all leading to optimized revenue!

The HappyOrNot Customer and Employee Satisfaction Improvement Service is used by companies interested in making solid investments in improving customer experiences to expand their position in the market. The company was founded on a firm belief that customer feedback matters and is a crucial component in sustaining a strong customer base.

Customers are your experts

In customer service, customers are your experts and it is their opinion that matters. Here is what Shoppers’ Critique Operations Manager, Jake Dancy has to say about the HappyOrNot partnership:

“As a charter member of the MSPA-NA, Shoppers’ Critique has clients across various industries, many of which include major nationally recognized brands with decades long relationships.  We are experts in measuring the customer experience and we accomplish this by developing custom programs to monitor, collect and analyze data which assists in uncovering behavioral drivers that improve customer satisfaction, retention and revenue. SCI is committed to supporting our clients in our collective quest to improve the customer experience and we are tremendously excited about offering HappyOrNot as a necessary tool.

We are thrilled about our partnership with HappyOrNot and look forward to a successful partnership. HappyOrNot has many strong relationships in Europe and the US and we certainly hope to continue this growth with our existing clients as well as new adopters. We have already seen a tremendous response from a number of our longtime clients.

Our clients are always looking  to improve, both from an HR standpoint and in customer facing areas and the HappyOrNot system will enable us to provide our clients with yet another competitive advantage that is easy to use, manage and make positive change.”

With consumer being in a strong command and empowered by a lot of choices, companies have long recognized that online and in-store shopping must be a consistent, seamless, and well integrated experience. To differentiate a business and strengthen customer loyalty, brands must strive to know their customers well and deliver exactly what they expect.

How well do you know your customers?

Are they happy with your service?

“Collected customer feedback provides answers to burning questions retailers have about the quality of service and customer experience in the store. With HappyOrNot, managers are able to continuously monitor their performance, pinpoint service fluctuations, and incorporate immediate corrective measures to improve their customer satisfaction, every day.” says Ville Levaniemi, HappyOrNot Ltd. Co-Founder and President

Check in with your customers, make improvements, recognize repeat customers and welcome new ones! Shoppers’ Critique knows it is all possible with HappyOrNot.



About Shoppers Critique

Shoppers’ Critique International LLC has a heritage that spans decades and includes long-term relationships with client-partners across a number of industries. Our dedication to delivering quality results on a timely basis while remaining responsive to their many changing needs has permitted us to serve them well. It is in responding to these needs that many of our tools and services have been born.

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About HappyOrNot

HappyOrNot® helps its clients to develop their service experience and sales through continuous monitoring and reporting on customer and employee satisfaction levels. We serve such sectors as retail, traveling and transportation, outsourcing services, healthcare and wellbeing, HoReCa, financial services, automotive, and public and governmental services. HappyOrNot has received several awards and recognition by major medias such as Daily Finance and USA Today, and featured on Fox Business, Bloomberg International, and CNBC. HappyOrNot is currently being used by over 2,000 companies across 70 countries, and to date has collected and reported on over a quarter billion feedbacks.

Visit to learn more.