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Customer experience

Pathmonk podcast: Leveraging data to serve website customers

Like any business, you’re sure to come by unsatisfied customers. But without a way to capture if they are happy or not, how do you know? Where do you start, and what does the data mean? What you do with data can make a significant impact on your customer retention and growth.  

Our CEO Miika Mäkitalo had the pleasure to join the Pathmonk podcast where he not only discussed our 4 Smileys and the benefits that customer feedback insights provide businesses, but also shared his perspective and advice on: 

  • Digital growth and leveraging channels to reach your target audience 
  • The significance of always testing and improving your website  
  • The importance of, and how to implement, growth hacking 
  • A data-driven approach to assessing customer acquisition costs and website conversion rates 

Miika also gets a little more personal by sharing how, as a CEO, he finds the time to educate himself, reflect, and filter information that in turn brings additional leadership insight to the company.  And it wraps up with a fun set of rapid-fire questions on both the company and himself. 

Don’t miss out on this informative and fun session – listen now! 

  • Customer experience