Pathmonk podcast: Leveraging data to serve website customers
Like any business, you’re sure to come by unsatisfied customers. But without a way to capture if they are happy or not, how do you know? Where do you start, and what does the data mean? What you do with data can make a significant impact on your customer retention and growth.
Our CEO Miika Mäkitalo had the pleasure to join the Pathmonk podcast where he not only discussed our 4 Smileys and the benefits that customer feedback insights provide businesses, but also shared his perspective and advice on:
- Digital growth and leveraging channels to reach your target audience
- The significance of always testing and improving your website
- The importance of, and how to implement, growth hacking
- A data-driven approach to assessing customer acquisition costs and website conversion rates
Miika also gets a little more personal by sharing how, as a CEO, he finds the time to educate himself, reflect, and filter information that in turn brings additional leadership insight to the company. And it wraps up with a fun set of rapid-fire questions on both the company and himself.
Don’t miss out on this informative and fun session – listen now!