Skip to content

HappyOrNot to Collect NRF Guest and Retailer Satisfaction Data Through Smiley Feedback Terminals


Partnership coincides with the launch of HappyOrNot’s Mobile Reporting App, Real Time Alert notifications

HappyOrNot, the recognized market leader in instant data feedback management systems, is today announcing that its globally recognized Smiley feedback management system will be used to gauge guest and retailer satisfaction throughout the NRF 2019: Retail’s Big Show, at the Jacob K. Javits Convention Center in New York, Jan. 13-15.

To coincide with this integration, HappyOrNot will also launch the company’s Reporting App, enabling organizations that use its technology (such as the NRF, Levi’s Strauss Stadium – home of the San Francisco 49ers, and Microsoft) to monitor and view analytic data continuously on mobile devices.

Collecting Feedback at NRF

Working with NRF, HappyOrNot will place Smiley Terminals in high-traffic locations throughout the exhibit hall, networking spots, and workshop areas. With more than 15 terminals collecting real-time data, HappyOrNot will provide the NRF with actionable insights into attendee experience. This data will alert NRF staff to the location of potentially urgent issues, provide minute-by-minute happiness comparative breakdowns, and illustrate which locations within the event have the highest and lowest satisfaction levels.

“We are committed to creating a memorable and enjoyable experience for our attendees and sponsors. The easy-to-use feedback system offered by HappyOrNot gives us the capability to understand and continue to improve our performance, so we can deliver the highest level of satisfaction to our guests who attend NRF’s Retail’s Big Show. The feedback insights provided by HappyOrNot will augment NRF’s other ongoing monitoring used to enhance our guest experience,” said Susan Newman, Senior Vice President of Conferences of the National Retail Federation.

Launching Mobile Reporting App

HappyOrNot’s Mobile Reporting App enables retail stores and other daily operational applications to pinpoint and react quickly to service declines, and then make immediate adjustments to positively impact overall performance. The Reporting App, which is compatible with both iOS and Android mobile devices, will also have a real-time alert notification feature available through email. A feature enhancement of Real Time Alerts pushing to customers’ mobile devices will be available later in the first quarter 2019.

“This new Mobile Reporting App with real-time alert notifications will add great value to our customers, as they will have instant and actionable data right at their fingertips,” said Heikki Väänänen, HappyOrNot CEO and Founder. “We have expanded our reporting system platform to include this critical on-the-go capability for our customers, so they are able to respond to issues and trends quickly, as well as monitor data both at their desktops and on their personal mobile devices. HappyOrNot understands businesses must be nimble and agile to succeed in the marketplace, and we are constantly creating new services that advance our clients’ efforts.”


About HappyOrNot

HappyOrNot® helps businesses improve their customer experience and employee engagement through the globally recognized Smiley feedback management system. The company, founded in 2009, has nearly 3,000 clients in 134 countries and 1 Million impressions collected daily. Clients include Microsoft, McDonald’s, London Heathrow Airport, as well as many Fortune 500 businesses in the transportation, retail, healthcare, entertainment/venue, and service industries. Headquartered in Finland, HappyOrNot has offices in the U.S. and around the globe, including a reseller network of over 110 organizations. HappyOrNot provides companies real-time, actionable analytics and insights to advance customer satisfaction, enhance operational efficiency and increase revenue.