
Morten Schwartzmann
Nordic Productivity Manager
Elkjøp
“Our customers can choose another place to buy their goods if they like. We have to be humble and treat them as our guests. If we treat our customers badly, we’d be empowering our competition.”
– Store Manager at Elkjøp (Dixon’s Carphone)
In this session, we dive into the mechanics of building an experience management solution that has helped brands across the globe improve their bottom line by differentiating from the competition and increasing customer retention.
More specifically, our panellist will cover:
– Locus of control
the customer’s perception is based on what you do instead of what others do
– Listen, Learn, Act
how four Smileys have empowered brands to connect and improve every point of their customer’s experience
– Bonus: Elkjøp (Dixon’s Carphone)
The retail giant shares how they achieved a booming 52% increase in their customer experience by shifting from a sales-oriented strategy to a CX one.