Looking to increase community engagement and apply numbers to public satisfaction as a way to support budgets and planning, DTSM turned to HappyOrNot. In a matter of weeks, the organization began assessing community sentiment and applied these learnings to modify locations of Parklets (temporary, little pop up parks in on-street parking spaces) as well as generate budget and planning support for current and future activations.
Downtown Santa Monica is equal parts shopping haven and street-performer stage. Just east of the Pier, the Third Street Promenade consists of three open-air, car-free blocks that are anchored by the upscale Santa Monica Place.
DTSM works with the city and the business community to market the district. The community’s assets, inspiration and potential are capitalized with the intention of creating a highly engaged and connected community for the people who live there, work there and visit there.
Smiley Terminals are in service full time seven days a week in staffed restrooms to gauge cleanliness; additional terminals are moved around depending on events or activations that are taking place.