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How AI Will Impact the Holiday Shopping Experience

Holiday season is always marked by a shopping spree. The challenge retailers face with this surge is making shopping experience exceptional despite the chaos.  

Despite the variety of ways customers may do their shopping, the retailers must be able to understand what they seek and prefer. This is where advanced technologies like AI come in.

With AI solutions such as those collecting customer feedback or providing personalized offers for shoppers, retailers can gain unique insights into what happened during their customers’ in-store visits or online purchases and importantly how does it work and how they can fix areas in which things might not have gone so well thereby filling up any gaps that could exist better aligning for their personal preferences. 

To read the full article on Total Retail, click below!