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05.05.2025

From four buttons to two billion insights: HappyOrNot’s global feedback revolution

In a recent feature by Tech.eu, HappyOrNot’s remarkable journey from a simple four-button feedback terminal to a global leader in customer experience analytics is highlighted.

Founded in 2009 in Finland, HappyOrNot has revolutionized how businesses collect and utilize customer feedback, amassing over 2 billion data points worldwide. By providing real-time, actionable insights, our solution empowers organizations to make informed decisions, enhancing customer satisfaction and operational efficiency.

CEO Miika Mäkitalo emphasizes the importance of data-driven strategies over intuition, stating, “We help replace that guesswork with actionable insights.” This transformation underscores HappyOrNot’s commitment to innovating customer feedback mechanisms and its significant impact on global business practices.

For more details, read the full article on Tech.eu: How HappyOrNot went from four buttons to over 2 billion customer feedback data points.

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