The current economic climate has made it challenging for retailers to attract and retain customers. To differentiate themselves and meet the changing needs of their customers, they can leverage data analytics to gain insights into customer behavior and preferences.
In our article in Retail Insider, we discuss how data analytics allows retailers to analyze purchase history, track and analyze feedback from various sources, and identify areas for improvement in the customer experience.
By using data analytics to understand customer behavior and preferences, retailers can make more informed decisions about pricing, promotions, and product offerings to keep their customers satisfied and loyal.
To read the full article on Retail Insider, click the button below!