In the wake of the pandemic, the future of brick-and-mortar stores remains a topic of debate among retail experts. While some argue that e-commerce is the way forward, others emphasize the unique experiential value that in-store shopping offers.
In our article, we explore how the key to resolving this debate lies in how we measure store success. As the retail landscape evolves, physical stores are becoming essential for acquiring new customers, building brand awareness, and delivering exceptional experiences.
Throughout this piece, we reveal the challenges and advantages of embracing digital transformation, such as:
- Adopt easy-to-use solutions
- Access real-time data analytics
- Gather customer feedback insights
- Use software to streamline store processes
- Identify recurring trends
To read the full article on Total Retail, click below!