CELTS Aquatics Group partners with HappyOrNot to improve water park customer experience

Leading customer feedback insights solution HappyOrNot, relied upon by industry-leading companies like Amazon, Google, Aramark, and Miami Airport, announces its partnership with CELTS Aquatics Group.

Swim Chicago Southland, a family-owned and operated business in the Chicagoland area and a part of the CELTS Aquatics Group, partners with local communities, schools, and associations to provide safe facilities, aquatics programs, and Total Aquatic Management focused on drowning prevention.

CELTS Aquatics group recognizes that the better the guest experience at their aquatic centers, the longer the stay. To deliver on their commitment of providing the best guest experience and meet their long-term goal of leveraging technology to facilitate improved customer relationships and shift toward proactive service, CELTS Aquatics Group has chosen HappyOrNot as its instant customer feedback solution partner.

The smiley-faced instant feedback terminals will be deployed across all of Swim Chicago Southland’s managed water parks. Standing Smiley Touch™ terminals, which provide layered feedback insights and open-text capability, will be placed at the main entrances and exits to capture overall experience. Designed to capture feedback in seconds, HappyOrNot’s convenient wall mounted version of its Smiley Terminal™ will be placed in the restrooms to measure cleanliness.

The deployment of HappyOrNot’s solution will provide CELTS Aquatics Group with real-time feedback to make quick, data-driven decisions that continuously improve guest experience.

Prior to HappyOrNot, CELTS Aquatics Groups’ processes for monitoring feedback consisted of online surveys, emails campaigns, and Facebook feedback. However, these survey methods were limited in delivering real-time customer satisfaction insights and only provided the ability to make corrections in days, and not immediately, which was a crucial deciding factor.

“HappyOrNot Smiley Terminals, Smiley Touch, and Smiley Digital and Analytic tools provide us with real-time guest satisfaction measurements that we would not normally be able to gather without having someone standing in front of them asking. This data allows us to ensure best-in-class guest experiences at all levels,” says Robert Welch, VP Operations, CELTS Aquatics Group.

The HappyOrNot terminals placed across all of Swim Chicago Southland’s managed water parks will allow them to gather real-time feedback data and quickly improve the guest experience.

By improving the guest experience, CELTS Aquatics Group hopes to increase guests’ length of stay at their facilities and turn real-time guest satisfaction data obtained through HappyOrNot devices into a distinguishing factor that sets them apart from competitors and allows them to offer the best guest experience possible.

“We are thrilled to partner with CELTS Aquatics Group in their quest to elevate the guest experience at their water parks. By deploying our smiley-faced instant feedback terminals, we will provide them with real-time guest satisfaction measurements that enable quick, data-driven decisions for continuous improvement. Together, we aim to turn real-time customer satisfaction data into a distinguishing factor that sets CELTS Aquatics Group apart from competitors, ensuring they offer the best guest experience possible,” tells Michael Bradford, Head of Operations, Americas, HappyOrNot. 

About Swim Chicago Southland

Swim Chicago Southland is a family-owned and operated business in the Chicagoland area. The company partners with local communities, schools, and associations to operate safe facilities and fun aquatics programs focused on drowning prevention.  

Treating each client individually, Swim Chicago Southland provides quality aquatic programs and services, with personalized service through a multi-level team approach supplied with knowledge and expertise. Visit www.swimchicagosouthland.com