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Cats hoping to see smiling faces from fans at GMHBA Stadium

Cats members and supporters will have the opportunity to provide instant feedback through the innovative HappyOrNot Smiley Terminals which have been installed in preparation for this Sunday’s first game at GMHBA Stadium for 2018.

A simple way for fans to provide feedback, the HappyOrNot terminals will be a permanent fixture at GMHBA Stadium, home ground of the Geelong Football Club.

With just the push of a button, fans will be able to rate their match day experience at GMHBA Stadium with the live data fed wirelessly to a web-based reporting system. Data collected will be used to identify opportunities to improve match day engagement and satisfaction.

The Geelong Cats are the first stadium-based organisation to implement HappyOrNot in Australasia, following the lead of many North American based franchises like the San Francisco 49ers and Georgia Bulldogs.

HappyOrNot was founded by Heikki Väänäen and Ville Levaniemi, and to date the company has more than 4,000 clients in 117 countries, including industry leading brands like Microsoft, McDonald’s, London’s Heathrow Airport, LinkedIn, On the Run and Levi’s Stadium – home of the San Francisco 49ers.

“The club is looking forward to providing our members and supporters with the opportunity to have their say via the HappyOrNot terminals,” says Geelong’s Chief Commercial Officer Braith Cox.

HappyOrNot is considered the global leader in instant customer and employee satisfaction reporting. Companies are able to improve their customer experience, relationships and fan engagement using the data collected from the terminals.

“We’re delighted to have such a prestigious club as the Geelong Cats in a fabulous stadium utilising HappyOrNot. We hope that fans and visitors embrace the solution to tell Cats management how their experience is at the stadium each time they visit,” says Derek Lamb from Push My Button, the local HappyOrNot reseller.

Cox continues: “As a club, we have seen HappyOrNot’s success overseas and are really excited to see the terminals in action this Sunday.

“Customer experience is a major focus area for the club and the HappyOrNot terminals will provide the club with live data on our customer service and overall member satisfaction in key areas of GMHBA Stadium.”



About Push my Button

Push my Button is a reseller for the HappyorNot service throughout New Zealand, Australia and the Pacific Islands. For more information please visit



About HappyOrNot

HappyOrNot was founded by Heikki Väänänen and Ville Levaniemi in 2009. The company currently has over 4,000 clients in 117 countries (and a global reseller network of over 110 companies), and has recorded over half a billion responses to date.

The company currently employs 65 people across its HQ in Tampere, Finland, and US office in Florida. Its clients include Microsoft, McDonald’s, London Heathrow Airport, LinkedIn and the British National Health Service (NHS). In 2017, The Financial Times listed HappyOrNot in the top quartile of the FT1000 Europe’s Fastest Growing Companies.

In October 2017, HappyOrNot raised $14.5 million in a Series A round of funding led by leading venture capital firm Northzone (early Spotify investor) and Airtree.