Cleanliness is key to customer satisfaction, retail success

Retail success hinges on customer satisfaction, with cleanliness as a key factor, according to Miika Mäkitalo, CEO of HappyOrNot.

Data from HappyOrNot terminals showed that cleanliness topped customer complaints in 2023, followed by speed and quality of service. Positive feedback highlighted staff friendliness.

Clean stores make strong first impressions, significantly affecting customer retention and sales. Effective presentation, product placement, and organization also play crucial roles.

Addressing cleanliness issues can enhance revenue, brand image, and employee satisfaction. Mäkitalo emphasizes the importance of real-time data to identify and resolve problems promptly, improving the overall retail experience.