Staying Competitive in a Crowded Marketplace
Grocery and convenience in the UK is really crowded and a very competitive marketplace. For Central England Co-op, the most important thing for their customers is ease and speed – being able to get what they want easily and exit the store quickly.
The easiness and low commitment of leaving feedback via the Smiley Terminals supports Co-op’s business strategy and allows them to gain valuable information from their customers without disrupting their day.
“This Works for Us Really Well”
“A colleague of mine, who had used HappyOrNot before, joined our team and suggested that it might work for us. If I’m honest, I was really skeptical, but I’m delighted that I’ve been proved wrong about how useful it’s been in our business,” says Julie Tyler, Customer Experience Manager at Central England Co-op.
Tyler continues: “HappyOrNot really suits our customer base. There’s a lot of digital solutions out there at the moment, but at the current way that people shop with us and the current way they want feedback, this works for us really well.”